As it turns out, Apple has been working on a little realign/redesign and has pushed live an entirely new site design, eschewing the now-dusty-glossy-button-look, and further unifying the site branding with the UI chrome from the upcoming Leopard OS. I say well done. Yes, it's a bit more eye candy from Apple, but it's a more elegant, more harmonious design that has been a long time coming. Bravo, Apple.

It's worth adding that this further widens the perception of elegance for the Apple brand and echoes what you see in the brick-and-mortar Apple Stores these days. The subtle shading has the appearance more reminiscent the brushed aluminum Apple Cinema Displays, much like the glossy Jaguar buttons aped the ACDs of their day.

As far as the keynote goes: I'm a tad underwhelmed. Of course the organization of deskspace is now a snap, and easier backups are great, but I had a lot of that functionality with Chronosync and Virtue Desktops (when it was stable). Coverflow isn't something I care about with my finder windows -- I want some draggable tabs, dammit! That is long overdue. So was Safari for Windows. Some cynical voices (including the one in my head) are wondering if it shouldn't have been done sooner. Is this really going to be effective or is it going to hurt Firefox? What incentive is a PC user being offered that they don't already get with Firefox (or can't add onto Firefox)? My personal thought is that Apple is going to pull an "oops, honey" and bundle WinSafari with iTunes....